Google's at it, Yahoo's at it. Heck, your granny's probably at it with a hard drive camcorder. We are talking, of course, about digital video - 2006's big buzz.
As anyone who's eyed up an Archos AV series or a PSP will know, admission to the video-on-the-go club doesn't come cheap. So please given a warm round of applause and an Asda-style pocket pat in honour of the £90 MSI Mega Player 540, the first gadget of the year to sound like it was named after an 80s' fairground ride.
While it may not match the rollercoaster for thrills, this new music and movie box has a cute and dinky (95g) design. Specs are reasonable, too, with support for MP3, WMA - including DRM-ed ones from music download shops - and Jpegs, plus a Nano-rivalling 4GB hard drive for storage.
The catch is that the video side of things is a bit half-arsed: the Mega Player only plays Motion JPEG flicks, so you'll need to convert your computer's MPEG-4 collection if you want to take it on the hoof.
The best of the rest? 18 hours of battery life and USB 2.0 On The Go to connect to cameras and the like.
The Mega Player 540 is on sale now over at Morgan Computers