The pricing formula for mobile music downloads has so far been song cost plus download charge equals complete rip-off, but a new service from mBlox and could be about make them remotely affordable.
Its new ‘single price’ download service will trial on Vodafone later this week and works by stripping out the data charges which it claims can currently go up to £8 for per song.
Instead, you’ll pay a much more reasonable one-off price of £1.50, and won’t just be limited to the tracks in your operator’s portal.
To begin with the service will be available at WAP stores from The Ministry of Sound and V2, who are promising new indie releases from bands like The Rakes alongside some old-school classics.
Only Vodafone has so far dared enter the new wholesale ring, but other operators are expected to follow suit – according to mBox, Orange will join shortly, and the other major players will start offering it in the next few months.
It’s certainly a much better deal for the consumer, and artists are likely to be in support as it lets them sell directly to fans and bag some of the cost.
The service will be available to Vodafoners later this week, and more info is available from mBlox’s site.