Apple won't have seen this one coming – the biggest threat to the iPod isn't Microsoft's Zune but the A93GC, a 2GB player from Maplin. And the killer feature that will send Apple scurrying? According to the maker, it’s ‘easier on the eye’ than the iPod Nano. Setting aside this preposterously lame USP, what we have here is a bargain little player that won't be shaving sales off any of the big boys but will offer a lot for the penny-conscious gadget fan. As well as the 2GB of storage and the usual music-playing abilities, it'll also play games and handle photos and video on its tiny 1.5-inch display. Bag one before the end of the year when the price goes back to the usual £100.