Clearly bored with manufacturing third-party console accessories, Mad Catz Interactive has just announced that it will be delivering a new headphone baby next month, utilising "revolutionary open architecture".
The AirDrives' loopy, outer-ear design looks similar to the Sony MDR-AS series, and "uses the ear of the user to conduct and radiate sound through bone and tissue", apparently. Essentially, this leaves your lugholes unplugged, making sure that you don't damage your ears when you pump up the volume.
While that means that noise-cancellation is out, it does mean that you can hear what's going on around you while getting high-quality music piped into your Ray Mears. So they're a good choice for the cyclists out there who love music, but hate being run over.
There are two basic flavours – Adult and Kid – plus an iPhone version that incorporates a microphone and "one-touch music-to-phone capability", or a button for taking calls to you and me. They're also compatible with the BlackBerry Curve.
We look forward to the end of being surprised by those sneaky buses.
Mad Catz AirDrives Kids, Adult, iPhone
Price: £39.99, £49.99, £59.99
On sale: April
Contact: Mad Catz