LG’s stealthy simpleton joins i-Mode army

The Japanese still find our paltry collection of i-Mode handsets endlessly amusing, but we may not be a world laughing stock for much longer – O2 has

The Japanese still find our paltry collection of i-Mode handsets endlessly amusing, but we may not be a world laughing stock for much longer – O2 has added this basic LG number to its ever-growing roster of compatible handsets.

The L343i is O2’s sixth handset to offer i-Mode, which is the world’s most widely used mobile web service.

Before you say ‘hang on, WAP was rubbish’, allow us to fill you in on some of its benefits. Unlike our old friend WAP, i-Mode is fast, simple to use and now has well over 100 compatible sites, including online banking with Egg and access to eBay auctions. It’s so good, Sony Ericsson recently launched its first compatible handset, the K610im.

LG’s latest mobile is a much more basic affair, which makes it a good entry-level option for anyone looking for a cheap i-Moder. It has a VGA camera (that’s, cough, 0.3 megapixels), Bluetooth and a fairly average128x160 pixel display.

On the plus side, the lack of 3G or MP3 player means it weighs in at 86g and has a sleek, black profile. Look out for it in shops from next week.

Essentials

LG 343i

Price: £free on contract

On sale: Monday 21st August

Contact: LG

Related links:

O2 i-Mode

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Sony Eric enters the i-Mode game