The Arena has been on the horizon for a few days, but LG has now officially, officially, released all the details.
It has a 3in touchscreen, which we're now told will be glass-fronted and with sharp WVGA resolution. It's also replete with the joys of multitouch to make web surfing a snap.
LG is still making lots of noise about the 3D S-Class interface, pointing out that the 'S' is for superior. We'll be the judge of that, thank you LG, but its rotating cube style spice-rack of apps looks like it could be the business.
A couple of other neat touches making it on board are the slo-mo 120fps video setting that we've seen on the Renoir, and a built-in FM transmitter for playing your tunes through your car radio without the hassle of wires and the like.
If that's not enough, you can head over to YouTube to take a squizz at LG's new ad for the arena (if that's your sort of thing).