First spotted at IFA under the perhaps more catchy name of the LG Etna, the InTouch Max packs a slide-out QWERTY keyboard and full 3-inch touchscreen, with a strong emphasis on social networking.
The handset features a built-in social networking manager called Linkbook, which will allow you to go directly to your friends' social networking profiles from your contact list, and will also automatically tag friends in photos you take on your phone with its 5 megapixel camera.
You can then simply touch a friend's face in a picture to be given the option to call, text or visit the social networks, in a feature called Face-to-Action.
The InTouch Max GW620 launches today and you'll be able to pick it up for free on a £20 a month, 24 month contract with T-Mobile, or £22 a month, 18 month contract with Virgin. Both include unlimited data bundled in to your package, and you'll also get unlimited texts on the Virgin deal as well.
Let us know what you think to the handset below, and be sure to check out our top 10 smartphones for an idea of what its up against.