LG's ramped up the glamour in the first ad for its second generation Chocolate, the LG BL40.
With terrible pounding Euro-dance in the background, models swan about on the catwalk but we were distracted by another beauty – the LG BL40 itself.
The 4in HD display ("protected by tempered glass") looks stunning with a possibly slightly exaggerated responsiveness to touch.
The ad also shows the LG BL40's split screen UI at work, with a message inbox on one half of the screen and an open message on the other. You can read about all the LG BL40's specs here.
One touch cut and paste is flagged up as a feature on the LG BL40. Seemingly since Apple finally added this simple function to the iPhone OS, it's something to crow about.
From what we can see of the LG BL40, in between the pouting models, we're impressed. But will that 4in screen make the LG BL40 to podgy to be pocketable. Is the LG BL40 on your must buy list? Tell us in the comments below.