Once upon a time there was one laptop: the IBM ThinkPad. Then everyone and his goat got in on the game, so IBM sold its rock-solid lappy designs to Chinese-American firm Lenovo.
The end of an era, we all thought. But much to some people's surprise, Lenovo's been doing a mean job of carrying on the no-nonsense, nail-banging business brand. And now it's after a bigger bite of the non-pinstriped consumer market with the launch of the IdeaPad.
Three models are on their way: the dinky 11in U110m, the middle of the road 15in Y510 and the big-screened 17in Y710.
All get 1.3MP webcams, intriguing face recognition software and Chocolate-esque touch-sensitive media keys.
Treats include the option of a solid-state hard disk on the ultraportable U110m, Blu-ray on the family-friendly Y510 and gaming-worthy ATI Mobility Radeon HD2600 graphics, up to 4GB of RAM and a 500GB hard disk on the Y710.
No word yet on cost or availability, but Lenovo's not one for premium pricing. More from CES next week as we get it.
Lenovo U110m, Y510, Y710
On sale: TBA