So why has Leica plumped for the same day as Apple? It's the significance of the date – 09/09/09. Leica's likely to be unveiling the Leica M9, a follow-up to the Leica M8, its first digital rangefinder.
The Leica M9 has been rumoured to pack the same sensor as the Canon 5D MkII which would mean that all of Leica's old lenses would work with it too. But this could be a technical challenge as the lens is so close to the sensor in a rangefinder.
Whatever the technical flim flam, one thing is certain, the Leica M9 will be as drool-worthy as its predecessor, the Leica M8, and just as pricey too.