Jamie Oliver will be making an appearance in the virtual world of Facebook game Restaurant City – like Farmville but with more dead animals. More than six million Facebookers who play Restaurant City each month will be treated to a fresh ingredient as Jamie gets fresh with weekly recipes in the EA/Playfish social media game.
There’s no shame in not playing Restaurant City, but if your excuse has been that you're too busy cooking, that won’t cut the mustard anymore. Collect the virtual ingredients for Jamie’s dishes in-game and you'll win the full recipe. All this while sending pointless updates to all your friends. Resistance, it appears, really is futile.