Jack White of The White Stripes, Raconteurs and Dead Weather has launched a subscription service offering exclusive online content from his bands as well as physical releases.
The new service called The Vault offers two forms of subscription. The $7 monthly fee entitles you to pre-sale concert tickets, exclusive streaming video gigs and pay per view performances.
A more hefty $20 a month membership (with a three month minimum sign up) gives you access to exclusive digital releases, a 7in single, a 12in LP and limited edition t-shirt.
The releases offered as part of the more pricey package will only be available subscribers to The Vault. Content will also include rare footage and unreleased songs from The White Stripes. But will they justify the $240 total yearly fee?
White is a notorious luddite, preferring analogue equipment to modern digital recording methods, but he seems to have admitted defeat when it comes to downloading.
He told the BBC: "Download culture cheapens [art] and makes it fast forwardable, and disposable, and a lot of times ignorable." He admitted he doesn't know how successful the project will be: "We have no expectations…it's all new and experimental especially combining vinyl records and digital content."
What do you think? Is there an another act that could persuade you to sign up to a subscription?