ITV to launch Shazam-enabled ads

The broadcasting giant teams up with the musical sleuth app to provide interactive ads

ITV and Shazam have announced that they'll be working together to beam Shazam-friendly ads to our tellies.

The new ads will let smartphone users fire up Shazam and offer them the chance to enter competitions, get extra info about products and download free music.

Sounds rather neat, though we'd rather broadcasters invested in tech that didn't rudely raise the volume during breaks. Could you sort that out first please, guys?

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