ITV going HD this weekend

You could be forgiven for not remembering the football fest that is Euro 2008 kicks off this Saturday. ITV certainly hasn’t though and is launch

The new service, available through Freesat, will give punters the chance to watch the England–free event in eyeball stroking hi–def.

There are also plans to show next year’s Champions League, FA Cup and England internationals (if you can be faffed watching), as well as a slew of specifically made dramas.

That should give Sky something to think about while they skulk around and wait for the new Premier League season to start.