It's a Date! - Jam

So, we finally have a date. March 23 will signal the Playstation 3’s first tentative step into the UK. Announced pretty much everywhere, the c

So, we finally have a date. March 23 will signal the Playstation 3’s first tentative step into the UK.

Announced pretty much everywhere, the console will cost a nifty four hundred and twenty five quid. Undoubtedly it will prove too big a sum for many consumers. However, it is also assured the launch will be a total sell-out. For one, Sony and Playstation are incredibly powerful brands. Secondly, I feel that we’re not going to see many units initially available. Though we can finally lay to rest the rumours of an Autumn launch, it does make you wonder whether the announcement more about saving face than practicality. For Sony to delay the PS3 again would have been another hefty PR disaster. A March launch was crucial for them to maintain their image of being in control.

Still, concerns about units aside, console launches are always hectic. There is never enough supply to fill demand. I admit, I get a wicked sense of glee reading about the fall out – people shivering in shop door ways days in advance weeing into paper cups, setting up tents on Oxford Street. These days, if your consumers aren’t elbowing each other in the face to get their hands on your product then you've got a problem.