iPod Shuffle: the interview

[intro]I grabbed an exclusive interview with Apple's iPod supremo to talk about, erm, four new colours of Shuffle. The Pulitzer Prize is in the bag.[/

[intro]I grabbed an exclusive interview with Apple's iPod supremo to talk about, erm, four new colours of Shuffle. The Pulitzer Prize is in the bag.[/intro]

I was faced with a true journalistic challenge today: interview Apple’s VP of iPod, Greg ‘Joz’ Jozwiak, about the new range of coloured iPod Shuffles… and try to make it interesting. Apple execs are notorious for sticking to the script – the don’t talk about themselves and they certainly never discuss future products - and Apple's PR guy made it very clear that Joz was only here to talk about the paintjob for Apple’s tiniest music player. Nothing else.Here’s how it went: Stuff: How’s the new Shuffle doing? Is it proving more popular than the old one?Joz: Shuflle shipped 3 months ago and was an instant hit – last quarter we sold over 21m iPods, and although we don’t break down the figures by model the Shuffle did very well. Now we’re looking to broaden the appeal with five fabulous new colours. It’s interesting that the colours include the first ever orange iPod, but no black – why?We go through a lot of trials, and picking the one that looks best. This five we’ve picked offer really good choice.Did you publicly research colours before you release them?No, we do all or research internally. We have some people here who know a thing or two about design. Are you manufacturing the same amount of each colour?We can adjust it according to demand. Which colour is your favourite?I like them all.I can just picture you wearing all five.Funnily enough, there’s a picture on website showing what that looks like. We really think some customers may buy more than one. These Shuffles are incredibly affordable and faashionanleDo you think the preannouncement of the iPhone will have an impact on tbe phenomenal sales of iPods?We’re bullish on the iPhone – at the launch we set a target to ship 10m iPhones by the end of 2008. But we shipped 21m iPods last quarter so we’re very confident about the iPod line’s ability to grow. Finally, I was at the Vista launch today. It seems the Mac OS was an inspiration for many of the new features in Windows. So do you think we’ll see a range of brightly coloured Zunes any time soon?[deadpan]Zune hasn’t done particularly well. The latest data is they have 2% of the Amercian market, so I don’t know what they’ll do.And that was it. Earth shattering stuff, huh? Welcome to the world of investigative gadget journalism.