Another month, another excuse for Steve Jobs to take to the stage and drench a polo neck in sweat.
The perspiration-fest was, of course, the iPhone SDK day – and the biggest bits of news are push email would be included in the latest software updates, as well as a new "App Store" on the phone to browse and download all those lovely new apps and games – including Spore and Super Monkey Ball.
After a brief reminder of how awesome and successful the iPhone was, Jobbsy highlighted the number of business users that were adopting said touchscreen marvel. And what do they want? Push email, natch.
And in an unlikely alliance, Apple has built MS Exchange right into the iPhone, and licensed ActiveSync."We're building Exchange support so you get push email, push calendaring, push contacts, global address lists, and the ability to remote wipe it," said Jobs. Watch your back RIM.
But this is SDK day, so what can we expect in the way of new apps, and how will pipe to our phones? Step forward the App Store. From Jun, every iPhone will have a new App Store button, so that you can browse featured apps, just added, staff favorites and download via WiFi. What's more, if a dev updates the app, you'll be automatically informed and can choose to update.
But how much money will Apple cream from developers? Er, not too much, actually – devs choose a price, and then get paid 70 per cent of the proceeds on a monthly basis... and there's no fee for any apps that devs want to distribute free. There's even a $100m iFund to encourage developers and budding entrepreneurs to take their game to Apple.
But best of all (in our HO) there's already some tasty news on the gaming front – EA Games demo of Spore for iPhone looks awesome, while Sega demo'd an accelerometer-based Super Monkey Ball... bring it on!
iPhone software update 2.0