British music and video download store 7 Digital is taking steps to change the way the music industry works. Its new Indiestore.com website allows budding artists to upload their musical wares to dedicated personal web spaces, and sell tracks directly to consumers.
It’s a logical step for a music download site to have taken. The way music is marketed and consumed has evolved so much since the advent of digital music – bands like Arctic Monkeys have proved that conventional advertising and radio plugging are not always necessary, as internet communities like MySpace can do the job for free.
Drop the marketing and promotion, and it becomes far more viable to drop the record label too, as long as you can get some distribution. Indiestore.com could provide such distribution.
Setting up an Indiestore page is a 15-minute idiot-proof job. Once done, it provides all kinds of MySpace-style functionality. Highlights include a media player for previewing tracks, a blog, a picture gallery and an events listing panel to keep punters aware of any live shenanigans. It’s very, very cool, to the point that ex-signed artists – like David McAlmont – are using the site to sell their latest tracks without label interference.
It’s free to sign up if you’re willing to put up with a four-song cap, but a ‘Pro’ version allows you to upload up to 20 tracks. You can sell tracks in sterling, US dollars of euros, and up to 80% of the profit goes straight to you.
Head over to Indiestore.com now and see what all the fuss is about.