Hidden away in the corner of the Panasonic stall at IFA 2009, there lurks an augmented reality toy that shows how you could end up in 3D on your TV. Using a flier with a QR code printed on it, Stuff.tv's Ironman and all-round hero Jools had his face displayed on a high-kicking 3D sprite.
A webcam perched on top of the TV, took a photo of Jool's fizzog and then read the QR code to display an animated body with it superimposed upon it.
The 3D fighter appears when the webcam detects the QR code and his size and movements are controlled by the distance the flier is from the camera. We've seen this kind of thing before but firms like Panasonic and Sony are beginning to really take augmented reality seriously.