Tired of buying football clubs? Well, here's yet more tat to spend you ill-gotten Russian billionaire gains on.
It's a fairly standard 2GB MP3 player with your usual Far-East OLED display and, oh yes, an 18k gold case and a whole carat's worth of diamonds.
There's 63 of the little buggers in all, making each one less than a modest 0.02 of a carat a piece - barely worth the trouble if you ask us. But, if like the Russo/Canadian owner of the Midlands F1 team, Alex Shnaider, you fancy one you can always spec up those rocks to something more substantial - and pay more than the £10,000 he did.
It's times like this we like to ask ourselves, what would P.Diddy do?
i.Beat organix Gold
On sale: Now