That's good news, since the new HTC flagship has rocketed to the number one spot in our Top Ten Smartphones list – thanks in part to the gorgeous Sense 6 UI.
If you prefer your smartphones without all the manufacturer-added bells and whistles, though, HTC has you covered; a Google Play edition of the phone is now available for pre-order on the US Google Play store.
The HTC One (M8) Google Play edition features exactly the same hardware as the standard phone – a quad-core 2.3GHz Qualcomm Snapdragon 801 processor, 5in 1080p screen, 4MP Ultrapixel Duo camera and Boomsound speakers – but runs stock Android 4.4.2 KitKat.
Google Play edition phones are generally aimed at developers, and you can expect quicker updates to new versions of Android – though Google's own Nexus devices still get first dibs.
The trade-off for faster updates is the possibility that some of the phone's hardware features might not be supported by stock Android; for example, the previous-generation HTC One Google Play edition didn't play nice with the phone's IR blaster. However, the Google Play edtion M8’s unique depth-sensing Duo camera will work, thanks to HTC tweaking the stock Android code. If you’re an absolute Android purist, the notion may give you kittens – but then, you can always buy a Nexus phone.
The HTC One (M8) Google Play edition is available SIM-free for US$700, with delivery in 2-3 weeks. As yet, there's no word yet on whether it'll appear in the UK – previous Google Play edition phones haven't made it to British shores, though, so it's unlikely.