Remember the hoo-hah this time last year when HMV and Virgin went head-to-head by launching new music download stores? Well, meet the sequel.
Later this month, HMV's quietly re-jigging its digital music shop (pictured), allowing anyone with a Windows computer and steam-powered broadband to download tracks directly from its site. Previously, you had to download a bit of jukebox software in order to start listening to Lily Allen's saucy rhymes.
The jukebox will remain and you'll still be able to buy individual songs or opt for HMV Unlimited, a Napster To Go-style subscription option for £15 a month. HMV's also promising more playlists picked by artists to help guide you through its 2 million-strong library of tunes.
Elsewhere, Virgin's recently started flogging its Music Download Starter Pack, a steal at £30 for a 256MB MP3 player and five free downloads from Virgin Digital's jukebox.
The new, improved HMV Digital goes live later this month, but the official fanfare will happen in September.