So if you're a bit of a fatist and can't bear to look at your disgustingly chubby TV anymore, you can streamline your sitting room from next month.
Coming in at a waif-like 35mm thick and 10.9kg, it'll sit unobtrusively on your wall, or sit razor-like on its stand. We're still waiting for the time when we can paint screens onto walls, but in the meantime, Hitachi's Ultra-thin series looks like the next best thing.
Hitachi Ultra-thin LCD TV
On sale: May