Most desktop gaming computers are huge and most British homes are tiny, which is why we reckon Alienware could be on to something with its new games laptop.
Unwrapped today, the Aurora m7700 is, ultimately, just another laptop - but it's one of an elite that could be considered a genuine alternative to a hulking gaming desktop PC. Which is good news for those who currently lug around tower and mini Shuttle-style PCs to pizza and beer LAN parties.
The engine thrumming away at the Aurora's heart is AMD's fastest gaming processor - that'd be the Athlon 64FX, motherboard fans - which has only appeared in a handful of other laptops so far. Rock Direct's Xtreme 64 was one of the first.
Other specs can be tweaked to be fittingly high-end. If you've got the cash, you can have a frankly crazy 240GB storage on top of two disc drives for DVD burning. A 17in widescreen, 7-in-1 card reader and NVidia GeForce 6800 graphics card come as standard. And, of course, you get those kinky Alienware rubber bits and the light-up eyes.
The only bum note sounded by Alienware's fanfare is the lack of wireless built-in - you'll need to add Wi-Fi and Bluetooth via PC cards or USB dongles.
Alienware's selling the Aurora m7700 now for £1600 and upwards. Delivery's extra.
New Apple laptops in early 2006