Hasbro sues Asus over the Transformer Prime name

Optimus Prime has the quad-core tablet in his crosshairs

Hasbro is suing Asus for infringing on its intellectual property with the Transformer Prime, which it believes is similar enough to the name of the Autobot leader – Optimus Prime – to cause confusion.

We can't really see anyone mixing up a gigantic automaton from Cybertron and an Android tablet – but if Hasbro wins the case we could see a name change in the pipeline for the Tegra 3-powered slate. 

If the next Michael Bay Transformers flick sees a gargantuan tablet saving Rosie Huntington-Whitely from peril however, then we'll know that Hasbro definitely has a valid point...

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