Launched in partnership with O2, the phone will reportedly concentrate on offering smartphone functionality without the cost and complexity many consumers seem to associate with smartphones – a theme we've seen from a couple of manufacturers during MWC.
Run on Qualcomm's Brew mobile platform (the same platform used in INQ's phones), the HTC Smart packs a 2.8-inch touchscreen, 3 megapixel camera and 3G connectivity.
It's 300 MHz processor may seem slow on paper compared to the likes of Qualcomm's Snapdragon, but as it powers such a lightweight platform, it didn't seem painstakingly slow.
The HTC Smart picks up big points thanks to the inclusion of the improved HTC Sense, a thoroughly usable UI seen on all of the manufacturer's higher-end handsets, and of course its no doubt low-end price tag.
Neither O2 or HTC would be pushed on price, but they did say it would come in at half the price of a normal smartphone. We're not sure what price that is, but it sounds good.
Peruse over our hands on shots below (the handset will come in a choice of black, white and pink), and give us your thoughts below.