You may have heard of the Chocolate phone. Well, this is LG's follow up and if our first play is anything to go by, it could shift even more than its hot cake-esque brother.
The Shine is the first mobile to be fully encased in metal (trivia fact: the Nokia 8800 was only partially covered to allow space for the antenna). This gives it the satisfying heft of a magnum pistol, and makes it feel much less mass-produced than the Chocster.
It's special power of turning its QVGA display into a reflective mirror when it's inactive – mirror, shine, you can see where they went with this – is a very nice touch, while the 2MP camera is also an improvement.
Our only beef is that the new controls – like the much-maligned roller bar on Orange C500 – don't seem to be as sleek or sexy as the touch-screen variety, which LG is now trying to slap on as many of its new products as possible. Still, it may be just a case of some intensive training.
The Shine will be out in the UK by the end of this month – look out for a full review here before then.