Having previously eschewed any form of traditional advertising campaign, Google has released an ad for Chrome on US TV networks.
More after the vid...
It's amazing that a web browser should be advertised on mainsteam US TV, but it seems that Google needs more than their much-vaunted "word of mouth" model it's relied on so far.
Chrome has failed to make a major impact in the browser market so far, having won over approximately 1.4% of web users, while big boy IE has 66%, Firefox 22% and Safari 8%
The clip was originally made for YouTube but has been such a hit that it was decided to take it to TV. But it's not exactly clear what's being advertised, perhaps an issue when it's something as abstract as a web browser.
I think it's quite neat. I also think it suggests that Google are beginning to wake up and smell the recession – it can no longer rest on its laurels while marketplaces heat up with compeitition.
What do you think? Are you one of the 1.4% to use Chrome? Have your say below...