Liteon has bucked the trend of Blu-ray, and is set to bring the HD format to the mass market for a rather reasonable price tag.
The iHOS104 is a 4x Blu ray drive with SATA interface, and will provide movie lovers with the option to upgrade their PC system to HD without breaking the bank.
It will also come bundled with Cyberlink's TrueTheater software that will allow for upscaling of standard definition DVDs to HD quality, smoother video playback and the ability to make any content viewable on a 16:9 widescreen display as well.
The iHOS104 is coming in July for a rather reasonable £77, so get those Blu-rays at the ready.
Liteon iHOS104 Blu-ray drive
On sale: July