Gadget of the Day – Philips Aurea

We weren't sure which to be more excited by on Friday, the imminent arrival of Philips' new Aurea or the fact that it was being launched in Harrods by

We weren't sure which to be more excited by on Friday, the imminent arrival of Philips' new Aurea or the fact that it was being launched in Harrods by supermodel Eva Herzigova – we know, Harrods! For those who missed its announcement last month (where were you?) Aurea is Philips' latest evolution from the original Ambilight. Rather than throwing light behind the telly, it's now moved onto the frame, spilling multicoloured rays in sync with the on-screen action. As well as looking pretty darn spectacular, it also makes the footage far more immersive, giving the impression of a much larger screen Should you not be able to slip down to your local dealer to view the 42in, 1080p beauty in all its glory, Philips has placed a demo on its website featuring a virtual Aurea screening the specially commissioned film, There's Only One Sun, by Hong Kong cult director, Wong Kar Wai. Now how many other TVs can say they've had a film made for them?EssentialsPhilips Aurea 42PFL9900DPrice: £3500On sale: NowContact: PhilipsRelated stories:Philips Aurea TVs shine onPhilips SoundBar has us surroundedReviewed: Philips 42PF9831D