Trying to make sure your gadgets stand out from the crowd is an increasingly tough process, as tech fanatics take over the world.
Step forward then, this new limited edition BlackBerry Bold, on sale exclusively at Selfridges to celebrate the famous department store's centenary.
There are only ten of the handsets available, rocking the famous Pantone 109 yellow colour round the back and a rejigged keypad to boot. They go on sale today, costing a massive £1,000. Who said anything about a recession?
BlackBerry Bold Selfridges Edition
On sale: Now