After the 24 hours this armoured warrior's just had, making it Gadget of the Day is the least we could do.
Yesterday JCB showed exactly how much punishment the Tough Phone could take, by accidentally-on-purpose subjecting it to an onslaught of building-site mishaps in front of a crowd of chilly news reporters.
The six-wheeled mini digger left little more than tyre tread on the reinforced black and yellow case. Even a meeting with a cement mixer didn't put paid to it.
Granted, we'll never be dazzled by the lack of 3G, absence of a camera and lack of a memory card slot. But for sheer punishment-taking endurance, JCB Tough Phone, we salute you.
JCB Tough Phone
Price: £200 SIM-free, or from free on contract
On sale: Now