Working on the principle of shortest first, its debuting in 2008 with this, the E100 - a pocket pleasing flash player with up to 8GB on board and an unusually large 2.4in screen to give iPod nano's 2-incher an inferiority complex.
Like the new Zen Stones, it also gets built-in speakers for a spot of commuter annoying - or for having others settle down in front of front of the screen for a movie without the usual earphone tug-of-war.
As ever with iriver, it's multiformat friendly. Music gets the standard MP3 and WMA compatibility but also the more obscure FLAC, ASF and OGG. Likewise, MPEG-4 and WMV9 are there for video as well as uber-cool, open source XVID, which can give the more familiar DivX a run for its money.
Thankfully iriver's also included a MicroSD slot to add more space for movies. Availability's been announced across Europe but so far we can only find it at Amazon Marketplace. Expect stock elsewhere soon.
On sale: Now