The 3x optical zoom is pretty standard fair, but that can be boosted up with the smart zoom function to a massive 17x. That means you can practically be in someone's face, taking intrusive shots for Facebook, without being anywhere near them. Think shaky pap shots and you've got the idea.
On top of that there's a plentiful 2.7in LCD round the back for seeing your snaps, 10.1MP, ISO up to 3200 and face detection that will pick up a group–tastic eight people.
Sony's smile shutter tech is also present and correct. The W180 Cybershot is due in July in silver, red and black for what Sony says will be "outstanding value." Rest assured we're chasing them on this vague claim, so stay tuned for more details.
In the meantime, take a peep at our Top 10 Compact Cameras for more snappy ideas.