What's this? A humble memory card? Ah, but slip on those X-ray specs and look closer, because squeezed alongside 2GB of wholesome storage is a fully functioning Wi-Fi transmitter.
But this is no cunning piece of espionage kit, it's the Eye-Fi – winner of Yahoo's annual clapometer contest, Last Gadget Standing, at this year's CES.
By chucking in Wi-Fi, the day-glo card can automatically sync with your PC after a hard day's papping and transfer all your shots while you're still kicking off your loafers.
It's currently only on sale in the US but a newly-inked deal with Lexar, signed at CES this week, should see the tech go global. That's the magic of Vegas, baby.
Price: £TBA ($100 in US)
On sale: TBA (Now in US)