With its delicate lines, it always was the slightly more feminine gaming handheld. And now the DS Lite has made an official dive for handbags with a pink paint job.
Gaming girls are likely to feel a touch patronised by the new colour, but there’s no need to send in the outraged letters yet – it’s only available in Japan at the moment.
Aside from the new look – which Ninty has christened ‘noble pink’ – the handheld is identical to the white and black versions, which both went on sale in the UK for the very reasonable sum of £100 last week.
If you really can’t wait for news on a UK launch, worldwide exporter Lik Sang is already taking pre-orders for $200 (£110) ahead of the Japan launch on 20th July.