LG is reportedly planning to launch the G Flex, a smartphone with a curved display.
According to CNET, which has got its hands on the design sketch seen above, the G Flex is set for a November launch and will feature a 6in curved plastic OLED display.
LG has past form with bendy displays, having launched a 55in curved OLED TV in the UK this month. But rival Samsung is reportedly prepping a curved phone of its own, based on the Youm prototype shown off at CES.
Of course, curved phones are nothing new – the Samsung Galaxy Nexus had a slight curve to its screen, but new plastic-based OLED panels like those shown off by LG earlier this year should make for more dramatic arcs.
Don't expect the G Flex to be a flexible friend, though – although LG has managed to make a floppy OLED screen, the G Flex will reportedly keep it locked into a rigid curve. Which means that stuffing it into your trouser pocket is likely to be a challenge.