Apart from adding an inexplicable speaker to its Stone range, it's been all quiet on the Creative front for many a month. So our ears pricked up and our gadget senses were all a-tingle when we heard of a rumour of a new Creative player touted for 2008.
Fanboy site epiZENter.net has issued deets on the name – apparently it will be bearing the monker Creative Zen Share. Putting two and two together and getting Wi-Fi, they reckon that the player will be capable of wireless music-sending magic.
And perhaps this could reach even further than merely Zune-on-Zune action – how about a Zune-Zen-iPod love triangle?
Our source at Creative will neither confirm or deny these rumours but they have assured us that a product is in development and that the new Creative flavour will arrive "in the second half of the year". You heard it here first, gadgetistas...
Watch our video of the iPod Shuffle and Creative Stone going head to head.