Charlie Sheen posts the most expensive tweet ever

No, it didn't cost him anything; it earned him a six-figure sum…

Charlie Sheen managed to earn a six-figure sum for tweeting about

No, really.

It's not the first time a celeb's been used to promote a company through Twitter, but it's the most expensive. And might turn out to be the most successful.

The tweet led to 95,333 clicks to the site in the first hour, from 181 countries. Not too surprising, considering he's got 2.5 million followers.

Winning? Getting paid a fortune just for a tweet doesn't exactly sound like losing…


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