The charity Macmillan Cancer Support has hooked up with mobile tech heads Incentivated to let you make donations by text and online using your mobile.
Once you’ve donated via SMS, you’ll receive a WAP Push message inviting you to go online to a Macmillan-branded mobile internet Gift Aid form. Complete the form, confirm you are a taxpayer and Macmillan will be able to claim an additional 28% from HM Revenue and Customs.
This means the charity - and others when the scheme catches on - won’t miss out on smaller donations usually avoided due to the faff of associated paperwork. After all, as our elders are fond of saying, it’s the pennies that make the pounds.
Being able to fill in the Gift Aid form on your mobile straight after you’ve donated is hoped to ensure more donors continue to the next stage rather than getting distracted and forgetting later on.
To donate, text one of four keywords - SUPPORT, NURSE, HELP or MACMILLAN - to (premium rate) 85222. This deducts £3 from your mobile (it’s deducted immediately for PAYG and on your next bill for contracts). You can donate as often as you like and opt out whenever you hit hard times.
For more information on Macmillan, go to www.macmillan.org.uk