Philips used its press conference to announce a new design collection of home cinema products that take styling cues from the awesome Aurea TV. The new TVs, and two home cinema surround sound systems, feature rounded edges and a design Philips claim is 'minimalist and emotional' -
Top of the new 7000 series of flat tellies is the modestly named 'Ultimate Dream TV', a 120Hz, 52in LCD encased in black plastic, with curved edges.
That curvy black look is mirrored by the HTS 6100 home cinema system, which approximates surround sound from a single horizontal bar, and the HTS 6515d, a B&O-style vertical DVD system (pictured above). Both feature iPod docks and HDMI capability.
More goodies were promised on the Philips stand, including a photo clock radio and do-everything speaker system that has an iPod dock, Bluetooth streaming, CD, radio, USB and SD card slot.
And just when Philips was wowing the audience, they went and declared the new designs were 'feminine'. And 'European'. Weirdly, this didn't play too well with a room packed full of (mainly male) American tech journalists.
When the conference finished with a blingtastic fashion show featuring a range of Swarovski-encrusted headphones and USB keys, there were jeers and mocking laughter from the crowd.
Fortunately, yours truly was on hand to comfort the distraught models.