With all the talk of 3D and media centre TVs this year, it's good to see that Panasonic has remained true to the bigger/thinner axis, unveiling a brand new T1 series that's just an inch thick.
Based on the company's Neo PDP technology, Panasonic reckons that the panels are not just thinner, they're around 50 per cent more power efficient than last years models, so screens can be brighter or less power-hungry, depending on your preference. The first model will be a 54inch TC-54Z1, available in the summer.
To keep the size down, the TV will come with a separate set-top box for inputs, which then streams video wirelessly to the screen.
To show off the tech, research bods put together a prototype plasma that was even narrower - a 21 inch model just 1/3inch at its widest point. They just need the world's largest brown envelope before they launch it.