We've already brought you news of LG's new range of Freesat and 200Hz TVs as well as its LH9500 LED TV and LG's full press conference today yielded a few new tidbits that we can look forward to in 2009.
After all the obligatory recession-busting rhetoric and green credential reinforcement, the main TV messages from LG are wireless HDMI, 3D and LED backlighting.
Its new wireless HDMI standard will be built into TVs and projectors and pump out uncompressed 1080p and HD audio from Blu-ray players and HDTV set-top boxes.
The improved IOL LED backlight allows LCDs of up to 55in to be a svelte 24m thick and offer an apparent 2m:1 contrast ratio.
In a definite CES trend, LG is also showing off a 3D chipset that'll be built into its LCD, plasma and projector ranges. Expect hands-on video when we get to the stand.
LG was also keen to push its new content-sharing entertainment services. The BD300 Blu-ray player already touts streaming of over 10,000 Netflix movies in the US, and the company had expanded this to include CinemaNow and YouTube services on new Blu-ray players.
But UGC and interaction is also coming to its new range of HDTVs (the LH50 and PS80) – again, an Ethernet connection will give you access to Netflix content, Yahoo widgets and other UGC, such as live chat – allowing you to add your own commentary to movies. ("Kill me now" if you happen to be watching the latest M Night Shyamalan flick, for example).
The mobile news was pretty US-centric, although LG unveiled new dual-mic noise-cancellation technology to cut down significantly on background noise when you're trying to call your mum from a Metallica concert. Expect to see this on models in the second half of the year.
There was also polar-bear friendly news in the form of an LG solar-powered car kit and wind and solar-powered chargers.
As a special end of conference treat, we got to see (drumroll please) the new LG watchphone prototype. It looks much like the watchphone prototypes we've seen floating about for years, although it does have a touchscreen now.
We'll be there with video of this and other treats when we take the LG stand tour very soon...