Following hours of meetings, numerous Venn diagrams and a quick look in a thesaurus, BT has come up with a name for its much-anticipated broadband TV service – Vision.
Luckily, that isn’t all its boffins have been discussing since we last updated you on the autumn-due service.
The payment system has been clarified, and sounds promisingly flexible. Like Freeview, you’ll get the service’s kit – Philips’ 80GB set-top box (above) and BT’s Hub – and access to about 30 digital channels without any monthly subscription charge.
Unlike Freeview, though, you’ll also get pay-per-view access to films, music videos and other channels over your broadband connection, along with instant messaging, chat and video telephony.
This looks a slightly more favourable setup to us than the subscription-based system favoured by Homechoice, Telewest and Sky.
What’s slightly less clear is the content that’ll be available at its launch in autumn, when the BBC’s iMP service is also due.
TV company Endemol – of The Games fame – has just been signed up to programmes with interactive content, and the channels list already includes Cartoon Network, BBC Worldwide, Paramount and National Geographic among others. BT has, though, promised further ‘big name deals’ in the run-up to the big launch.
We’ll be keeping an eye on how it’s shaping up and let you know of any big developments – in the meantime you can register at the new BT Vision site to keep you ‘in the loop’, as power-talking execs would say.