BT to launch ad-supported ‘free’ film downloads

Remember the days of trudging up to the video shop, spending hours choosing a film, handing over money, going through the rigamarole of taking it home

Remember the days of trudging up to the video shop, spending hours choosing a film, handing over money, going through the rigamarole of taking it home and the backbreaking ache of rewinding it? Then having to take it back up the road the next day… Ugh!

Phone master British Telecom (BT) wants to end part of the pain, at least, by offering free movie downloads. The tree-month trial will offer whole actual films from the BT Vision service. The only ‘cost’ will be the adverts that pop up every now and again.

To watch the films, you’ll need to sign up at the BT Vision website and download a special movie player, by Hiro Media, onto your computer. After a few personal questions about your spending and viewing habits, the player will subtly slide relevant ads into the film you’re watching, helping to subsidise the probably gargantuan cost of making the movie available to you in the first place.

The first films available on the almost-free service will be Mischief Night, Played and The Punk Rock Movie. OK, they’re hardly the World’s most famous films, but it’s a start. And probably a very sexy start.

BT Vision has a wealth and a half of top movies and TV shows available to the paying public, via its website and its set-top box. With any luck, the ad-supported free downloads will spread to the likes of Harry Potter and Leona Lewis pop videos.

Depends how much adverts bother you, really.

BT Vision ad-supported free downloads

Price: £free

On sale: Out Now

Contact: BT Download Store