BT is launching a digital TV service for mobiles over DAB later this year following the reportedly riotious success of its pilot.
Called BT Movio – formerly BT Livetime – the service has been developed in tandem with Virgin Mobile and trialled to over 1,000 lucky smartphone users around London. Over four months they’ve been offered around 50 digital radio stations and a raft of video clips from the likes of Sky News.
Even hardened techies have been known to voice doubts about the portable video concept – just check out our podcast and this issue’s opinion piece – but BT’s pilot users apparently lapped it up. Three quarters of them said they’d be prepared to pay for the service (surely not a good thing to admit) and digital radio proved to be massively popular too.
The interesting thing about the Movio service as opposed to rivals such as Sky By Mobile [story here] is that it’s broadcast over DAB, and offers an Electronic Programme Guide (EPG).
O2’s new service, which is similarly in its pilot nappies and uses DVB-H, also offers EPG options, while Three and Orange are trialling live broadcasts over 3G.
BT is hoping to trump all of them, though, by delivering live TV over the widespread DAB network later this year. We’ll let you know when the launch dates are more concrete – until then head over to www.bt.com for more info.
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