Calling mobiles from your landline is a costly business. And precisely the reason many gadget fans have become increasingly reliant on their cell rather than their old school BT line.
Well, BT and 3 have had enough. They've joined forces to kick off the Terminate the Rate campaign. The idea is to slash termination rates, which 3's CEO Kevin Russell says could lead to unlimited calls, web and text for £35 a month.
The campaign is aimed at getting OFCOM to investigate termination rates. These are the costs you pay for calling a mobile from home, and currently average a bill–expanding 4.7p a minute. 3 and BT reckon this can be cut to 1p a minute, fair enough seeing as it costs mobile users a fraction of that to call landlines.
If that does happen, then Russell thinks these cuts can be passed onto us lot, the consumers, hence his suggestion for such a generous £35 a month offering.
Both companies want other networks to get on the bandwagon and get this plan for cheaper calls going, but were clear that they blame the big 4 for not doing enough to stop these high costs getting out of control.
Our thoughts? Any way of driving down costs of using our beloved smartphones is a great shout. What do you think? Tell us in the comments section.