BlackBerry launches new "Owner's Lounge"

Now BlackBerry owners can do more than just obsessively check their emails BlackBerry owners in the UK were today treated to a new website to

Now BlackBerry owners can do more than just obsessively check their emails

BlackBerry owners in the UK were today treated to a new website to help them "get the most from their work and personal lives".

It's free to sign up to and you're promised a "VIP" treatment when you join. Your profile will be tailored to your device and your interests, be that Facebook, Google Messenger, Yahoo! etc or if you just want the latest news for up and coming BlackBerry products.

Although there's quite a lot of data capture in order to send you offers and competitions, it's a step in the right direction to make the somewhat business-flavoured handset slightly more sexy. And I love that red sofa.