Shortened URLs have become extremely popular over the past year with the rise of Twitter, but since they hide the original source, it is much easier to trick users into clicking on malicious links.
Be afraid no more though, as Bit.ly is going to start using not one, not two, but three layers of protection to keep you safe.
It will use VeriSign’s iDefense IP reputation service, which looks out for known malicous websites, Websense's ThreatSeeker Cloud service, which largely does the same, as well as Sophos' behavioural-analysis, which it says “goes beyond blacklists, to proactively detect spam and malware".
Noting that "spam sucks", Bit.ly said on its blog that it would be rolling the new features out over the next few weeks.
Have you ever been caught out by malware hidden behind a short link? Let us know what you think to Bit.ly's new features below.