Big in 2007: Vodafone TomTom

The idea is a beautifully simple one – Vodafone and TomTom realised that, by using information from Voddy's own network they could effectively m

The idea is a beautifully simple one – Vodafone and TomTom realised that, by using information from Voddy's own network they could effectively monitor traffic queues.Big blocks of phones on the roads equal big jams, you see, and by using live information from a phone network you can create more accurate warnings for sat-nav systems of which roads to avoid and when. The result? A bunch of dedicated, phone-based GPS systems that will outperform anything on the market when it comes to getting you through traffic.

Essentials

Vodafone TomTom  ETA: July 2007 Contact: TomTom